These are the 7 Core Values that are at the heart of Willow Layne. We like to think of this as our roadmap for future growth, and while we have achieved/started to enact values 1-5... values 6 and 7 (and expanding on 2 & 4) are the final "missing pieces" of the puzzle which we will hopefully be able to implement in the near future. We are sharing this part of our business plan with you because these are the very fundamental values that make us who we are here at Willow Layne, and we want to be as open and transparent as possible about what we believe, where we're at now, and what we have not yet achieved but are working towards.
1. Empowerment - breaking the stereotype of individuals buying lingerie for a partner. Through the content on our social media and the mission at the core of our values, we aim to spread a message of empowering humans to take ownership of their bodies and sexuality in a way that liberates them from societal constraints.
2. Inclusivity - in every aspect of what makes someone unique and human, we aim to showcase as many diverse humans as possible (part of our future growth plan is to include an even more diverse range of models). Whether that be through spreading/showing the message of inclusivity through advertising pictures or the words we speak, everything will be done in a manner that shows love to all humans regardless of beliefs, race, gender, body size, disabilities, sexual orientation, etc. This is also why we primarily use gender neutral language, even though self-identifying females are our primary customer base.
3. Non-objectification - we will absolutely never post a picture or put images on our website that objectify or overtly-sexualize a model in any way (as major lingerie companies tend to do, such as Victoria’s Secret). We desire to show our models having fun, feeling comfortable, and enjoying their body while wearing our products. We only work with photographers and models that agree to make images that are spreading the message of empowerment and inclusivity, without advertising through over-sexualization.
4. Body positivity - while we are currently in the process of saving up enough funds to invest in creating our own line which will feature an even broader range of sizes (and the option to order your own custom size if we don’t carry it), we currently sell up through size 3X in order to support our mission that all bodies are beautiful and deserve comfy & cute lingerie. While we can’t accommodate every size at the moment, we think that carrying sizes XS-3X is a great step in the right direction :)
5. Giving Back - we currently donate one bralette to a breast cancer patient recovering from a mastectomy for every bralette that we sell.
6. Ethical manufacturing - While we currently order products from a wholesale supplier, which was our only option as a baby startup biz because of lack of funding and absence of ethical lingerie wholesale options, we are working towards developing our own line which will be produced in an ethical manner in a factory where we can be guaranteed that all the workers are being paid/treated fairly. This is an important value to us, and while we do know that the wholesale company we buy from is in California, the products are made in China and we have inquired but not received responses about working conditions (they have told us that the workers are being paid fairly according to local wages and the working conditions are humane, but we would still like to avoid manufacturing in a company that we have not personally inspected). So, this is the next step in our 7 core value plan that is the next to be enacted when we are financially able.
7. Sustainable materials - when we launch our new line, we will be using the highest-quality fabric that is sustainably sourced and ethically harvested. We will also be working with local, organic dyes from Italy with which we will dye the fabric and elastics.
Photo by Bernie Welch. Models are Arianna B. and Caylee Owen. Hair by Emily Branam. Makeup by Taylor Hinnant. Taken at a Columbus Editorial Society Event.