Hey gorgeous! My name is Abigail Slone and I am the founder of Willow Layne Lingerie. Willow Layne was born in August 2017 when I finally decided to turn my idea of an empowering and ethics-based lingerie boutique into a reality (read about our 7 Core Values HERE). As much as I loved purchasing pretty lingerie and browsing through mainstream lingerie stores, I was tired of the constant stream of objectifying and degrading messages that were being sent through the various forms of promotional media. Even the whole concept of not buying lingerie unless you have a partner seemed a bit archaic to me. As a 21st century human, I believe that you should be able to buy lingerie that is designed and marketed with your pleasure and comfort in mind as the top priority.
Here at Willow Layne Lingerie, we believe that every body is beautiful and every human deserves to feel beautiful, confident, and sexy in their own skin. It is our mission to provide lingerie that is designed with your pleasure and comfort as the top priority. We are greatly disheartened at the objectification and overt-sexualization of models' bodies that major lingerie brands employ as a major marketing strategy to sell their products. At Willow Layne, we believe that no matter what size you are, you deserve to have beautiful, sexy lingerie available to you that is marketed in an ethical, non-objectifying way. While we are not able to carry every product in every size, we always try to keep a wide range of sizes in stock (we currently carry sizes XS-3XL).
One of our other foundational beliefs here at Willow Layne Lingerie is that you do not need to have a partner in order to validate buying lingerie. The moment that I realized how widespread this notion was was when I was watching the “Women’s Appreciation Day” episode from The Office. In the episode, Michael takes all the ladies to shop at a popular lingerie store at the mall and tells them that they can all pick something out and he’ll pay for it. Most of them start browsing, but Pam hesitates and picks up a bathrobe and says “I’m kind of in-between boyfriends, so I don’t need anything sexy. Maybe I can cut up this robe into bath towels or something.” It really made me think... in our culture as a whole, do we hold the belief that we should have a partner in order to validate buying something sexy for ourselves? If so, I really hope those thoughts stop now.
Because guess what humans? YOU are beautiful and you shouldn’t have to have a partner to “allow” yourself to buy something sexy. You should be able to buy it for yourself because you deserve to feel like the sexy, confident, and empowered individual you are. Because you are more than worth it.
Model Logan Brumbaugh at a Columbus Editorial Society Event. Photo by Bernie Welch III, makeup by Taylor Hinnant.